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  • New Marketing Initiative to be Highlighted at AHC National Issues Forum

NEW MARKETING INITIATIVE TO BE HIGHLIGHTED AT AHC NATIONAL ISSUES FORUM

The American Horse Council’s National Issues Forum, entitled “Reinvigorating the Horse Industry,” will feature a new national marketing initiative for the horse industry that involves ten national associations and large corporate industry stakeholders. It will be announced at the forum on June 26 in Washington, DC, during the AHC’s annual meeting, which will run from June 25 to 27 at the Washington Court Hotel.

“This initiative involves major organizations and corporations in the horse industry,” said AHC president Jay Hickey. “They have been meeting for about nine months; formed a coalition under the American Horse Council; committed funding for the effort for several years; and hired Patti Colbert Enterprises to draft a marketing plan. While the full marketing plan has not been finalized, the group thought the AHC’s Issues Forum would be a good place to announce its existence and activities to date and how other organizations can participate in the initiative in the future.”

A key component of the marketing initiative is a study that Pfizer Animal Health has completed to determine why people interested in horses do not own a horse and why they are not more involved with equine activities, either as participants or spectators. Stuart Meikle, Marketing Director, Equine, Pfizer Animal Health, will present the findings of that study, which is intended to identify recommendations for messaging strategies that will encourage more ownership and participation.

Patti Colbert and Janet Greenlee of Patti Colbert Enterprises, which will be leading the effort, will provide an outline of what the initiative hopes to accomplish and its plans to date. Patti Colbert has produced events and drafted marketing plans for the horse industry for some time. She developed the highly-successful Extreme Mustang Makeover events with the Bureau of Land Management and has produced several television programs on horses.

“The AHC is very pleased this initiative will be highlighted at the National Issues Forum so that others in the industry will be aware of it. Hopefully, this will lay the foundation for others in the horse community to take advantage of the proposals to connect horses and people once the plan is finalized,” said Hickey.

Already on the agenda for the program are presentations by The Jockey Club and the American Quarter Horse Association on their ongoing efforts to reinvigorate the horse industry.

On Tuesday afternoon, the National Issues Forum will host speakers on “Legislative Advocacy in the Electronic Age.” Congressman Bill Owens (D-NY) will be the featured speaker. Mr. Owens serves on the House Agriculture Committee.

The AHC’s annual Congressional Reception will take place on Tuesday night and the Congressional Ride-In on Wednesday, which provides an opportunity for the horse community to meet with their Members of Congress.

The AHC’s various committees, including the Unwanted Horse Coalition, will meet on Monday, June 25, to discuss issues affecting the equine community.

More information on these Forums and the entire AHC annual meeting, including registration and hotel information, can be found here on the AHC’s website or by contacting the AHC.

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  • The American Horse Council is a Guidestar Silver Participant

    The AHC believes that the more opportunities available to use horses in various activities, the better the overall health of the industry and those who participate.


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    Lynda is the membership and communications specialist for the American Horse Council. Lynda grew up in Pasadena, Maryland with a passion for horses. She relocated to San Diego, California, where her dream of owning and riding horses came true. Lynda has worked with several law enforcement mounted units and has participated in several national and international horse associations.

    Lynda believes horses play a major role in our society from therapy horses helping children learn to walk again, to helping military veterans and emergency service personnel learn to cope with stress, to keeping our parks and cities safe through law enforcement mounted units. Along with our equine partners assisting in burial services at Arlington National Cemetery. Horses impact our lives in ways others cannot.

    Lynda believes the horse industry as a whole needs to have a voice and working at the American Horse Council is a way for her to help and keep the industry alive and informed.

    Interested in a Free Microchip for your Horse?

    The United Horse Coalition is offering up to 5 free microchips (while supplies last). Click below for more info on how to get your free chip.

    Click here for more info (don’t worry, we made it easy!)
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    Cliff Williamson is the Director of Health and Regulatory Affairs for the American Horse Council based in Washington D.C.

    He grew up in Reva, VA on his family’s horse farm, participating in both horse and livestock 4-H activities. In 2008 he graduated from Virginia Tech with a degree in Animal Science, where he was an active member of both the animal science club Block & Bridle as well as the agricultural fraternity Alpha Gamma Rho. After graduation he spent 27 months in Nicaragua with the Peace Corps for their Food Security Program. Upon his return to the United States he spent four years in the animal export industry as the Director of Animal Logistics for T.K. Exports, Inc. In that time he was honored to be appointed to a seat on the Board of Directors for the Culpeper chapter of the Farm Bureau Federation.

    For information regarding any equine health issues, welfare issues, and state, federal and international requirements regarding the movement of horses, please contact Cliff. 

    cwilliamson@horsecouncil.org

    Bryan Brendle is the Director of Policy & Legislative Affairs for the AHC.

    For information regarding public policy, government relations and advocacy, please contact Bryan.

    bbrendle@horsecouncil.org

    With over 30 years of leadership experience in both for-profit and non-profit sectors, Julie holds a BS, MBA, Executive Certificate in Non-Profit Leadership  and is Certified Association Executive®. She’s a life-long horse enthusiast ranging from recreational rider, breeder, and show competitor. A native of NC, she and her husband now reside in DC along with their Pembroke Welsh Corgis and Morgan horses.

    In her down time she enjoys volunteering (she’s president of the board of PATH International), horseback riding, gardening and cooking. “I’m passionate about the equine industry because horses have enhanced my life and well-being so profoundly,” said Julie. “Working at the AHC is a way to give back to the equine community and ensure the long term health of the industry.”

    jbroadway@horsecouncil.org

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