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  • Innovation Group Selected to Update AHC’s 2017 Economic Impact Study

INNOVATION GROUP SELECTED TO UPDATE AHC’S 2017 ECONOMIC IMPACT STUDY

The American Horse Council Foundation (AHCF) has retained The Innovation Group to update the 2017 National Economic Impact Study of the Horse Industry in the US.

“We are very pleased to have The Innovation Group undertake this study.  They have done numerous economic studies in the gaming, recreation and leisure segments of the U.S. economy and have extensive experience in the horse industry,” said AHC President Julie Broadway. “Their proposal suggested several avenues to approach the industry to get as much information and as broad a sampling as possible. We hope that the industry participates and responds, as we are confident the study results will be extremely valuable.”

“The Innovation Group and its team members are honored to have been selected for this major benchmarking work,” said Thomas Zitt, Executive Vice President of The Innovation Group. “We are eager to collaborate with the AHC and industry leaders in producing a comprehensive study.”

“Even though we say ‘update,’ this will truly be a complete re-study of the entire industry and its impact,” said Broadway. “Especially since we will now be including demographic information of 18 years and under; as well as expanding to include equine welfare and therapeutic organizations. We anticipate data collection to start in March of 2017, with a completion date of October 2017.”

The 2005 National Economic Study established that the horse industry in all its segments, including racing, showing, and recreation, had a $102 billion effect on the US economy, involved 9.2 million horses, and supported 1.4 million full-time jobs.  The study has been extremely helpful to the industry’s efforts in Congress and state legislatures and in documenting its size and diversity to the public, press and media.

The 1996 and 2005 National Studies were accomplished with the economic support and participation of many organizations and individuals in the horse industry.  “Many organizations, including the American Quarter Horse Association, the National Thoroughbred Racing Association, and the U.S. Equestrian Federation, have already pledged their support,” noted Broadway.  “We hope other organizations and individuals will pledge to support the study again now that they have seen its value on many levels.”

The AHC is currently seeking pledges to begin work on the study. If you would like to contribute to the update of the national study, you can make a tax-deductible contribution to the American Horse Council Foundation here. For some Frequently Asked Questions about the study, please visit the AHC website here. Please contact the AHC at info@horsecouncil.org or 202-296-4031 if you have any questions.

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  • The American Horse Council is a Guidestar Silver Participant

    The AHC believes that the more opportunities available to use horses in various activities, the better the overall health of the industry and those who participate.


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    Lynda is the membership and communications specialist for the American Horse Council. Lynda grew up in Pasadena, Maryland with a passion for horses. She relocated to San Diego, California, where her dream of owning and riding horses came true. Lynda has worked with several law enforcement mounted units and has participated in several national and international horse associations.

    Lynda believes horses play a major role in our society from therapy horses helping children learn to walk again, to helping military veterans and emergency service personnel learn to cope with stress, to keeping our parks and cities safe through law enforcement mounted units. Along with our equine partners assisting in burial services at Arlington National Cemetery. Horses impact our lives in ways others cannot.

    Lynda believes the horse industry as a whole needs to have a voice and working at the American Horse Council is a way for her to help and keep the industry alive and informed.

    Interested in a Free Microchip for your Horse?

    The United Horse Coalition is offering up to 5 free microchips (while supplies last). Click below for more info on how to get your free chip.

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    Cliff Williamson is the Director of Health and Regulatory Affairs for the American Horse Council based in Washington D.C.

    He grew up in Reva, VA on his family’s horse farm, participating in both horse and livestock 4-H activities. In 2008 he graduated from Virginia Tech with a degree in Animal Science, where he was an active member of both the animal science club Block & Bridle as well as the agricultural fraternity Alpha Gamma Rho. After graduation he spent 27 months in Nicaragua with the Peace Corps for their Food Security Program. Upon his return to the United States he spent four years in the animal export industry as the Director of Animal Logistics for T.K. Exports, Inc. In that time he was honored to be appointed to a seat on the Board of Directors for the Culpeper chapter of the Farm Bureau Federation.

    For information regarding any equine health issues, welfare issues, and state, federal and international requirements regarding the movement of horses, please contact Cliff. 

    cwilliamson@horsecouncil.org

    Bryan Brendle is the Director of Policy & Legislative Affairs for the AHC.

    For information regarding public policy, government relations and advocacy, please contact Bryan.

    bbrendle@horsecouncil.org

    With over 30 years of leadership experience in both for-profit and non-profit sectors, Julie holds a BS, MBA, Executive Certificate in Non-Profit Leadership  and is Certified Association Executive®. She’s a life-long horse enthusiast ranging from recreational rider, breeder, and show competitor. A native of NC, she and her husband now reside in DC along with their Pembroke Welsh Corgis and Morgan horses.

    In her down time she enjoys volunteering (she’s president of the board of PATH International), horseback riding, gardening and cooking. “I’m passionate about the equine industry because horses have enhanced my life and well-being so profoundly,” said Julie. “Working at the AHC is a way to give back to the equine community and ensure the long term health of the industry.”

    jbroadway@horsecouncil.org

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