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  • American Horse Council Appoints New Time To Ride Marketing Firm

AMERICAN HORSE COUNCIL APPOINTS NEW TIME TO RIDE MARKETING FIRM

(Washington, DC) – The American Horse Council (AHC) is pleased to announce that Martino Flynn, LLC of Rochester, NY has been selected to manage and market the Time To Ride program for 2018. Established in 2012 and funded by AHC’s Marketing Alliance, a coalition of equine businesses and organizations, Time to Ride’s purpose is to attract non-horse owners to horses and horseback riding.

The foundation of the program is the Time To Ride Challenge, which provides dedicated marketing support and cash prizes to participating barn owners.  This gives equine professionals a unique opportunity to expose a brand-new audience to horses, leading to new customers and ultimately new horse owners.

AHC President Julie Broadway said, “We are pleased to partner with Martino Flynn on the Time To Ride program.  They have a very strong background in consumer marketing across a number of brands and organizations, including Boy Scouts and the golf industry. Their equine industry experience includes award-winning campaigns for Absorbine® and Equine America®, making them particularly well-suited to manage Time To Ride.”

Martino Flynn has appointed Molly O’Brien as account/program manager for Time To Ride.  O’Brien is a lifelong horse enthusiast and owner, and her professional background includes editorial and marketing communications positions with the American Morgan Horse Association, International Arabian Horse Association, Equine Journal and Absorbine.  “I am very excited at this opportunity to help promote and grow the equine industry.  Regardless of breed or discipline, we need to join together to support the horse business overall, and Time To Ride is meant to do just that by introducing people to horses at a grassroots level.  I look forward to working with barn owners and the Marketing Alliance partners to build on the Time To Ride foundation already created, and help the program flourish.”

Members of AHC’s Marketing Alliance, which provides the funding for Time To Ride, include: Active Interest Media, American Association of Equine Practitioners, American Horse Council, American Quarter Horse Association, Boehringer Ingelheim, Farnam, Merck, Morris Media Network, The Right Horse Partnership, Platinum Performance, Purina, US Equestrian, and Zoetis.  Additional support is provided by Absorbine, America’s Mustang/Extreme Mustang Makeover, American Paint Horse Association, American Society for the Prevention of Cruelty to Animals, Colorado State University, Equibrand, Horse Illustrated and Young Rider, and National Reining Horse Association.

For more information on Time To Ride, please visit TimeToRide.com, email info@timetoride.com, or call 512-591-7811.

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  • The American Horse Council is a Guidestar Silver Participant

    The AHC believes that the more opportunities available to use horses in various activities, the better the overall health of the industry and those who participate.


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    Lynda is the membership and communications specialist for the American Horse Council. Lynda grew up in Pasadena, Maryland with a passion for horses. She relocated to San Diego, California, where her dream of owning and riding horses came true. Lynda has worked with several law enforcement mounted units and has participated in several national and international horse associations.

    Lynda believes horses play a major role in our society from therapy horses helping children learn to walk again, to helping military veterans and emergency service personnel learn to cope with stress, to keeping our parks and cities safe through law enforcement mounted units. Along with our equine partners assisting in burial services at Arlington National Cemetery. Horses impact our lives in ways others cannot.

    Lynda believes the horse industry as a whole needs to have a voice and working at the American Horse Council is a way for her to help and keep the industry alive and informed.

    Interested in a Free Microchip for your Horse?

    The United Horse Coalition is offering up to 5 free microchips (while supplies last). Click below for more info on how to get your free chip.

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    Cliff Williamson is the Director of Health and Regulatory Affairs for the American Horse Council based in Washington D.C.

    He grew up in Reva, VA on his family’s horse farm, participating in both horse and livestock 4-H activities. In 2008 he graduated from Virginia Tech with a degree in Animal Science, where he was an active member of both the animal science club Block & Bridle as well as the agricultural fraternity Alpha Gamma Rho. After graduation he spent 27 months in Nicaragua with the Peace Corps for their Food Security Program. Upon his return to the United States he spent four years in the animal export industry as the Director of Animal Logistics for T.K. Exports, Inc. In that time he was honored to be appointed to a seat on the Board of Directors for the Culpeper chapter of the Farm Bureau Federation.

    For information regarding any equine health issues, welfare issues, and state, federal and international requirements regarding the movement of horses, please contact Cliff. 

    cwilliamson@horsecouncil.org

    Bryan Brendle is the Director of Policy & Legislative Affairs for the AHC.

    For information regarding public policy, government relations and advocacy, please contact Bryan.

    bbrendle@horsecouncil.org

    With over 30 years of leadership experience in both for-profit and non-profit sectors, Julie holds a BS, MBA, Executive Certificate in Non-Profit Leadership  and is Certified Association Executive®. She’s a life-long horse enthusiast ranging from recreational rider, breeder, and show competitor. A native of NC, she and her husband now reside in DC along with their Pembroke Welsh Corgis and Morgan horses.

    In her down time she enjoys volunteering (she’s president of the board of PATH International), horseback riding, gardening and cooking. “I’m passionate about the equine industry because horses have enhanced my life and well-being so profoundly,” said Julie. “Working at the AHC is a way to give back to the equine community and ensure the long term health of the industry.”

    jbroadway@horsecouncil.org

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