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  • AHC Accepting Proposals for Marketing Initiative

AHC ACCEPTING PROPOSALS FOR MARKETING INITIATIVE

December 11, 2017

The American Horse Council (AHC) is pleased to announce that they are accepting management proposals for the popular Time to Ride program. Time to Ride is an initiative of the AHC’s Marketing Alliance, formed in 2012 to connect people with horses and encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up 22 industry organizations and associations, all from various segments of the vast equine industry.

The Time to Ride program engages new and returning horse enthusiasts to increase participation in the industry primarily through its successful Challenge. The annual Time to Ride

Challenge awards $100,000 cash and prizes to stables, clubs and professionals who introduce

newcomers to horses through beginner-friendly outreach events. Additionally, the Pledge to Take a Friend Riding sweepstakes and Collegiate Challenge give equestrians of all backgrounds the chance to get involved by sharing the joy of horses with new participants.

“As we celebrate 5-years of the program, we can take excitement from the fact we have exposed over 120,000 people to horses,” said AHC President Julie Broadway. “As we embark on the new phase of the program we are seeking fresh ideas that will help further the ultimate goal of getting more people active with horses, as well as creating a demand for horse ownership and horse enthusiasts.”

To request a copy of the RFP or learn more contact AHC President Julie Broadway via email at jbroadway@horsecouncil.org

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  • The American Horse Council is a Guidestar Silver Participant

    The AHC believes that the more opportunities available to use horses in various activities, the better the overall health of the industry and those who participate.


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    Lynda is the membership and communications specialist for the American Horse Council. Lynda grew up in Pasadena, Maryland with a passion for horses. She relocated to San Diego, California, where her dream of owning and riding horses came true. Lynda has worked with several law enforcement mounted units and has participated in several national and international horse associations.

    Lynda believes horses play a major role in our society from therapy horses helping children learn to walk again, to helping military veterans and emergency service personnel learn to cope with stress, to keeping our parks and cities safe through law enforcement mounted units. Along with our equine partners assisting in burial services at Arlington National Cemetery. Horses impact our lives in ways others cannot.

    Lynda believes the horse industry as a whole needs to have a voice and working at the American Horse Council is a way for her to help and keep the industry alive and informed.

    Interested in a Free Microchip for your Horse?

    The United Horse Coalition is offering up to 5 free microchips (while supplies last). Click below for more info on how to get your free chip.

    Click here for more info (don’t worry, we made it easy!)
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    Cliff Williamson is the Director of Health and Regulatory Affairs for the American Horse Council based in Washington D.C.

    He grew up in Reva, VA on his family’s horse farm, participating in both horse and livestock 4-H activities. In 2008 he graduated from Virginia Tech with a degree in Animal Science, where he was an active member of both the animal science club Block & Bridle as well as the agricultural fraternity Alpha Gamma Rho. After graduation he spent 27 months in Nicaragua with the Peace Corps for their Food Security Program. Upon his return to the United States he spent four years in the animal export industry as the Director of Animal Logistics for T.K. Exports, Inc. In that time he was honored to be appointed to a seat on the Board of Directors for the Culpeper chapter of the Farm Bureau Federation.

    For information regarding any equine health issues, welfare issues, and state, federal and international requirements regarding the movement of horses, please contact Cliff. 

    cwilliamson@horsecouncil.org

    Bryan Brendle is the Director of Policy & Legislative Affairs for the AHC.

    For information regarding public policy, government relations and advocacy, please contact Bryan.

    bbrendle@horsecouncil.org

    With over 30 years of leadership experience in both for-profit and non-profit sectors, Julie holds a BS, MBA, Executive Certificate in Non-Profit Leadership  and is Certified Association Executive®. She’s a life-long horse enthusiast ranging from recreational rider, breeder, and show competitor. A native of NC, she and her husband now reside in DC along with their Pembroke Welsh Corgis and Morgan horses.

    In her down time she enjoys volunteering (she’s president of the board of PATH International), horseback riding, gardening and cooking. “I’m passionate about the equine industry because horses have enhanced my life and well-being so profoundly,” said Julie. “Working at the AHC is a way to give back to the equine community and ensure the long term health of the industry.”

    jbroadway@horsecouncil.org

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