In recent weeks the horse industry has seen the” reveal” of two major studies that are meant to shape the actions of the industry in the present and future. The American Horse Council’s (AHC) 2023 National Equine Economic Impact Survey was released on January 31, sharing the results from the almost year-long data collection project that covers almost every aspect of the equine industry in the United States. Then, the United Horse Coalition’s Equine Welfare Data Collective (EWDC) released its annual report covering data on at-risk equines and those in transition with nonprofit organizations.