AHC: Fields & Front Porches, Agritourism for Horse People for August 4, 2026
The American Horse Council explores the business of agritourism, discussing how farms can diversify by hosting unique guest experiences. Joined by expert Abriana Johnson, they highlight the opportunities and challenges of creating a successful operation. The episode also provides a critical update on horse movement, with Julie and Emily emphasizing the importance of proper documentation and compliance with state regulations to protect industry health. Listen in…
HORSES IN THE MORNING Episode 4011 –Show Notes and Links:
- Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse Council
- Sponsors: Jarvis Insurance and Pyranha Fly Spray
- Subscribe to the American Horse Council Podcast – Search American Horse Council Podcast on your podcast player.
- Guest: Abriana Johnson
- Follow Horses In The Morning on Facebook
- Follow the American Horse Council on Facebook, Instagram and X (formerly Twitter)
Time Stamps:
- 00:30 – What is agritourism?
- 02:20 – Conference agritourism examples (Cason platoon visit)
- 08:06 – Guest intro: Aubriana Johnson
- 10:17 – Cowgirl Cameron reading program & miniature horse
- 12:47 – Defining agritourism
- 16:28 – Mindset shift & challenges for horse farms
- 21:40 – Marketing to non‑horse public
- 22:31 – Favorite agritourism examples (tracks, vineyards, events)
- 27:29 – Creative ideas: movie nights, photo sessions, farm stays
- 29:39 – Where to start: zoning, associations, key resources
- 31:54 – Grants & funding opportunities
- 37:21 – Sponsor & shift to horse movement regulations
- 38:22 – CVI vs. Coggins & interstate rules
- 45:20 – New World Screwworm & movement zone
- 50:25 – Trip planning: official sources, not social media
- 52:40 – Final takeaways & AHC call to action
Ride Into the Next Era of Equine Marketing
Shownotes Join us as we hear from four different industry professionals as they share their approach to marketing both inside the industry and to the general public. Marketing and outreach is evolving quickly in an ever online world, these pros share their tips and...
Volunteering in the Horse Industry
Shownotes The horse industry couldn’t operate without millions of dedicated volunteers. Join us as we explore why we’re so driven to volunteer for the industry we love and how you can get more involved. The guest speaker will be DJ Johnson, an accomplished C-Level...
Driven by Tradition
Shownotes Circle your wagons and join us for conversations with the pros of professional carriage driving. Hear directly from expert drivers about the care, keeping, and lifestyle of carriage horses, as well as the unique world of carriage driving as a profession. Our...
AHC Podcast #29: Latest Research on the Equine Rescue Community
People are always asking the American Horse Council how many horses are in rescues? How & Why did they get there? How many horses get adopted and how quickly? – and so much more. The American Horse Council Foundation’s staff researcher, Kelsey Buckley – also the...
AHC Podcast: Blazing a Trail for Young Professionals
Shownotes The AHC has worked hard the last few years to pave the way for young professionals to rise into the industry. Join us as we interview recipients of our first annual Future Leaders Professional Development scholarships and discuss two great projects that were...
American Horse Council Podcast Globe Trotting with Rebecca Butz
Shownotes Summer is here and we’re all thinking about what to do for summer vacation (or any riding vacation!). Why not take a trip? In this episode we’ll chat with Rebecca Butz, a true globe trotter who will share her tips and tricks for finding and planning the...
AHC Annual Conference Harnessing the Power of Collaboration
Shownotes You’re invited! Each June the AHC hosts our annual conference in Washington, D.C. Join us this episode as we explore the agenda, meet our speakers, and discuss why in-person conferences are still all the rage. Listen in… HORSES IN THE MORNING Episode 3704...
AHC: Riding in Dignity and Federal Staffing at USDA
Shownotes Dr. Maria Katsamanis, an internationally recognized horse trainer, clinician, exhibition rider, and author. Her unique training approach, termed “molecular equitation,” integrates principles of biofeedback and psychophysiology to enhance the horse-rider...
Green is the New Blue – Environmental Sustainability for the Equine Industry
Shownotes Spring is here! To celebrate get to know Green Is The New Blue and learn about an effort for the equestrian community to become environmentally conscious. For the Legislative and Regulatory Update, we’re diving into Waters of the US and the Clean Water Act....
Sustaining the Industry through Unique Marketing Programs
Shownotes You may think this episode is about horse racing—well, it is and it isn’t. We have two fantastic programs that are striving to grow involvement and understanding of horse racing. We think their business models and ideas are very transferable to all breeds...