Sustaining the Industry through Unique Marketing Programs

You may think this episode is about horse racing—well, it is and it isn’t. We have two fantastic programs that are striving to grow involvement and understanding of horse racing. We think their business models and ideas are very transferable to all breeds and disciplines of the horse industry.

Amplify Horse Racing connects mentees with equine mentors to learn about pursuing unique careers in the Thoroughbred industry. Dozens of graduates are securing jobs and internships in various racing fields. Light Up Racing empowers participants with the knowledge and confidence to engage in meaningful conversations with the concerned public and external media and provides the information needed to make informed decisions that prioritize equine welfare. By fostering industry unity, we will actively work towards driving positive change and pushing for best practice adoption.

HORSES IN THE MORNING Episode 3639 –Show Notes and Links:

• Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse Council
• Annise Montplaisir
• Vicky Leonard
• Sponsor: Pyranha
• Sponsor: Merck
• Follow Horse Radio Network on Facebook or follow Horses In The Morning on Facebook
• Follow the American Horses Council on Facebook, Instagram and X (formerly Twitter)