American Horse Council Releases Supporting Report for National Equine Economic Impact Study

The American Horse Council (AHC) and AHC Foundation are proud to release the 2023 National Economic Impact Study Technical Appendix (also known as Report #2). The original report, released in January 2024, contained national statistics and economic impact data, while report #2 offers demographics, consumer data and detailed tables from the study that were not contained in Report #1. This includes responses to questions on purchasing patterns and future involvement.

This supporting report is available for purchase on the AHC website for $50.00. A two-page PDF of the Report #1 results is available for FREE on the AHC website, and the full report is available for purchase for $100.

“We are very excited that, for the first time, we can offer some additional insights and trends obtained during the course of the study,” states AHC President Julie Broadway. “We believe you will find this data very useful and fascinating.”  

Broadway added that because AHC staff and board have had the time to process the results and the numbers, there was one noted correction, which is as follows:

Page 40 on horse acreage should state … If 62% of the horse owners reported owning or leasing a farm, barn, or stable this results in ~2 acres per horse. 

The supporting report looks to highlight more details relating to the horse industry’s increased contribution to the gross distribution product (GDP) and can be a valuable tool for business owners and professionals alike.

For more information and to purchase the overall National Equine Economic Impact Study (Report #1) or the supporting report (Report #2), see the AHC website.